This graphic is less of a product, and more of me working out ideas of what is the true self - the person, their personal brand, or something entirely different than either one.

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There is a difference between the public self and the private self. The public self is the brand, what you share with the public often I feel if you are bold, imaginative, critical thinking, and protective of your life. Whereas the private self is our true feelings, and internal dialogue. 

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Perhaps we create brands in order to mask our true self or hide behind the brand because we have to portray a public self. Perhaps we create these "avatars," these brands, in order to protect ourselves from the world, like a shield in commercialism. 

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Or perhaps we share our brands and create them in order to wear a fashionable outfit we have cultivated ourselves, in a giant fashion show of brands and entities using us as vehicles, and us as sovereign beings mutually benefiting from our and their output in the public.

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This piece depicts my face melting into my name which has been amplified and altered with the word "art" which is the brand that I consider "my", and yet it's not. I don't own it, and yet I do. I haven't traded it away so I suppose it is mine.

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This statement is something to be continued on, as the artist continues to figure out what is oneself and what is commercialistic.

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